Link Building & SEO Specialist

Visual Knowledge Share Ltd (VKS) is looking for a passionate and creative individual who will handle internal and external communications by actively searching for new link building opportunities. They will also make recommendations and support the marketing team on various projects.

Position Summary

  • Position status: Permanent
  • Start date: As soon as possible
  • Salary: To be discussed
  • Work schedule: Full-time, flexible
  • Location: Hybrid; at the office and/or remote


Your Role & Responsibilities

  • Perform ongoing keyword discovery, expansion and optimization;
  • Execute backlink acquisition strategies to gain more links and increase brand awareness;
  • Reach out to other websites and authorities within the industry via email, Linkedin, Facebook, the phone, etc;
  • Analyze inbound links to ensure quality standards;
  • Research and analyze competitor content and links;
  • Identify and remove any potential harmful backlinks that could negatively affect the website’s ranking;
  • Perform frequent reports on the executed link building strategies and make recommendations for optimizations;
  • Research and suggest emerging content trends;
  • Collaborate with the marketing team in creation of web pages, social media, blog posts and email campaigns;
  • Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals;
  • Understand the challenges of different sales teams and develop collateral tailored to each of them;
  • Work cross-functionally with sales, product management, and customer support;
  • Monitor industry publications, social media, and websites to track recent developments in the market and recommend events and contests to increase company visibility.


Skills & Requirements

  • 2-4 years of professional experience in link building, SEO, analytics, algorithms, techniques and tracking tools;
  • Bachelor's degree in Marketing, Communications or similar field;
  • Writing experience an asset;
  • B2B marketing experience, preferably in technology;
  • Manufacturing / Industrial / IoT / Industry 4.0 experience is preferred;
  • Highly organized and detail-oriented;
  • Quick learning mindset in a multi-disciplinary environment;
  • Experience writing, editing and crafting content;
  • Experience in Google Analytics and Google AdWords is optional;
  • Independent, proactive individual who also works well in teams;
  • Strong sense of responsibility and commitment;
  • Ability to prioritize, multi-task, and manage assigned work to critical project timelines in a fast-paced, constantly changing environment;
  • Preference given to multilingual candidates (i.e. English, French, German).


Who we are

VKS is a leading Industry 4.0 software company that provides a web platform for sharing interactive work instructions and business intelligence for any industry. Leveraging the power of visual learning, VKS helps companies convert their standard operating procedures into a paperless step-by-step form, complete with images, videos, annotations, documents, and more.



At VKS, we value our customers, innovating with purpose, and providing a healthy work-life balance, with a large emphasis on employee health and wellness. We offer many fun activities ranging from beach volleyball, to bootcamp and yoga classes. We also offer employees the option to work remotely, work in the office, or a combination of both. If your values match ours, we would love to meet you!


What we offer

  • Knowledgeable and highly-skilled team;
  • Training possibilities (on-line and in-person);
  • Great work-life balance;
  • Competitive salaries and advantages;
  • Medical Benefits;
  • Gym on site;
  • Team activities & Happy Hours;
  • Sports Leagues;
  • Cafeteria service;
  • Free parking and coffee;


What other companies call this role:

  • SEO Specialist
  • SEO Strategist


We can’t wait to hear from you! Come create with us, email your resume to: career@vksapp.com.

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